Can-Am celebrates 50 years!

This half century has been the wildest of rides

Celebrate a half century of wild adventures, bold Can-Am innovations and new ways to move the world. They’re all the things that make us who we are.

We’re Only Getting Started!

Time flies when you’re on a wild ride! Join us as we celebrate 50 years of Can-Am. Whether you’re on your first or 1,000th adventure, we thank you for hopping along and sharing laughs, sweat, thrills, rebellion, innovations, and much more. You know what’s the best part? We’re just warming up.

Discover our Can-Am history

We Were Born in 1973

All’s well that starts well

Can-Am’s story began in 1973 with our very first motorcycle, the MX. Just in time for the emerging motocross market, it paved the brand’s way forward and quickly gained a winning reputation.

ATV: A Rising Star

Early success for the Can-Am Traxter

After an early focus on motocross racing, we made a bold new innovation with our Can-Am ATVs in 1997. They were instantly a hit, with the Traxter being named ATV of the year by ATV Magazine!

The Commander Lineup

The do-it-all ride for versatile riders

Can-Am cemented its key place in the industry when we introduced the Commander lineup in 2011. This versatile side-by-side meets the needs of riders who like to play, work, and everything else in between.

Making Heads Turn

See all the places riding takes you

The next major breakthrough at Can-Am came in 2014 with the introduction of the Maverick 1000R. With a never-before-seen engine, this side-by-side has been dominating races to this day, but now as the Maverick X3.

Utility, redefined

Work turned into play in no time

The Can-Am Defender was introduced in 2016 as the first utility side-by-side in the industry. What was an innovation for us helped push boundaries for workers on farms and ranches like never before.

What Lies Ahead?

Can-Am’s future is just as electric

We’re going back to our roots with two new electric motorcycles, the Pulse and Origin. This time, our eyes are set on the future and sparking thrills for a whole new generation, whether it’s in cities or on trails.

Pushing ahead is what we do

We’re no stranger to change; it’s just another excuse to innovate, even if it means bringing our legacy vehicle back in tune with modern times. With the Origin electric motorcycle, we have our sights locked straight ahead, looking forward toward what’s to come.

The 2023 Rides Keep It Moving

See our current models

Our 2023 lineup introduces new ways to chase thrills and get things done with vehicles designed with our riders in mind.

Meet our full lineup