At the turn of the last Century, Canadian inventor Joseph-Armand Bombardier had applied his mechanical skills and inventive nature to create the 1937 B7 snowmobile, patented as the world‘s first tracked vehicle for the snow.
By 2003, BRP Can-Am became a standalone company devoted to delivering the world's best off-road vehicles. Advancements in engineering, a proven record of racing success from dominating the motocross series in the 70's to three-in-a row 2018–2020 class wins at the world's toughest race; the Dakar Rally. Can-Am proves that as far as we’ve come, there’s never a limit to how far we'll go next.
September 2015: Defender
March 2016: Defender MAX
August 2016: Maverick X3
February 2017: Maverick X3 MAX
September 2017: Maverick Trail
April 2018: Maverick Sport
September 2018: Maverick Sport Max
June 2019: Defender 6x6
September 2019: Defender PRO
Our Promise
Our brand promise embodies what we do and why we do it.
It speaks to our unique heritage of ingenuity and excellence behind our products and the unforgettable experiences they deliver. It is about the machines we build and the emotions they provide. A commitment to always obsess about creating the very best experience for our riders, without compromise.
Our Purpose
Creating vehicles that open up new possibilities off-road.
We exist to create new ways to move people, so that experiences are measured in emotion rather than distance. We reimagine the way you access your world.
Our Passion
If it’s not done with heart, it’s not Can-Am. It’s passion you can feel.
We have a passion for movement, the wind-in-your-hair feeling—the freedom. Passion informs everything we do and is deeply ingrained in our values.
Our Patents
Curiosity drives us to uncover new solutions first. We question. We innovate. We progress. Relentlessly.
We're constantly working to innovate, so much that we file patent applications every year for great new inventions—don't think for a second we're not thinking far ahead to what off-road will be like in 2050 & beyond.
What sets BRP apart?
Global leader for innovation
Ski-Doo snowmobiles:
–#1 market share.
–Most complete lineup in the industry.
Sea-Doo watercraft:
–#1 worldwide in personal watercraft.
–Most complete lineup in the industry.
Can-Am Off-Road:
–Award-winning performance and quality.
–Rising market share; currently #3 worldwide.
Rotax engines:
–Leading reliability, torque, and horsepower available across our lineup.
Other BRP brands include also Can-Am On-Road, Rotax, Manitou, Alumacraft, Evinrude, Telwater.
175+ Awards since 2003
We've been recognized for more than our products.
In diverse areas, BRP has been recognized for its focus on doing it right on and off the trail through Red Dot Design awards, numerous race wins, ongoing social responsibility initiatives, health and safety stewardship, and future-focused leadership.
Awarded international Red Dot Design Awards, we're proudest of influencing the whole industry through our innovations.
Can-Am Off-Road highlights
Maverick X3 side-by-side:
–Industry-leading 195 hp / 135 lb-ft of torque.
–Best Power-to-Weight ratio.
–Industry-leading suspension travel.
–3-time Dakar Rally class winner (2018-2020).
Outlander ATV:
–450 / 570 : Industry-exclusive TTI rear suspension.
–1000R: 91-hp Rotax 1000R is the industry's most powerful engine.
–650 / 850 / 1000R: Industry-leading 1,650 lbs towing capacity (10% more capability than our closest competitor).
Defender side-by-side:
–Rotax HD10 : Industry-leading 69 lb-ft of torque.
–Industry-leading towing capacity of up to 3,000 lbs on the Defender 6x6.
–Industry-exclusive automatic air conditioning mode on the Defender Limited.
Renegade ATV:
–91-hp Rotax 1000R is the industry's most powerful ATV engine.
–The most impressive and powerful rec-sport ATV family in the industry, loaded with accessible performance.
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