OUR ROOTS RUN DEEP

Continue making history with us.

MORE THAN 75 YEARS OF INNOVATION

At the turn of the last Century, Canadian inventor Joseph-Armand Bombardier had applied his mechanical skills and inventive nature to create the 1937 B7 snowmobile, patented as the world‘s first tracked vehicle for the snow.

By 2003, BRP Can-Am became a standalone company devoted to delivering the world's best off-road vehicles. Advancements in engineering, a proven record of racing success from dominating the motocross series in the 70's to three-in-a row 2018–2020 class wins at the world's toughest race; the Dakar Rally. Can-Am proves that as far as we’ve come, there’s never a limit to how far we'll go next.

BRP MILESTONES

Can-Am Off-Road Timeline

Key launch dates

September 2015: Defender
March 2016: Defender MAX
August 2016: Maverick X3
February 2017: Maverick X3 MAX
September 2017: Maverick Trail
April 2018: Maverick Sport
September 2018: Maverick Sport Max
June 2019: Defender 6x6
September 2019: Defender PRO

Our Promise

Our brand promise embodies what we do and why we do it.

It speaks to our unique heritage of ingenuity and excellence behind our products and the unforgettable experiences they deliver. It is about the machines we build and the emotions they provide. A commitment to always obsess about creating the very best experience for our riders, without compromise.

Our Purpose

Creating vehicles that open up new possibilities off-road.

We exist to create new ways to move people, so that experiences are measured in emotion rather than distance. We reimagine the way you access your world.

Our Passion

If it’s not done with heart, it’s not Can-Am. It’s passion you can feel.

We have a passion for movement, the wind-in-your-hair feeling—the freedom. Passion informs everything we do and is deeply ingrained in our values.

Our Patents

Curiosity drives us to uncover new solutions first. We question. We innovate. We progress. Relentlessly.

We're constantly working to innovate, so much that we file patent applications every year for great new inventions—don't think for a second we're not thinking far ahead to what off-road will be like in 2050 & beyond.

175+ Awards since 2003

We've been recognized for more than our products.

In diverse areas, BRP has been recognized for its focus on doing it right on and off the trail through Red Dot Design awards, numerous race wins, ongoing social responsibility initiatives, health and safety stewardship, and future-focused leadership.

Discover

What sets BRP apart?

 

–#1 market share.

–Most complete lineup in the industry.

 

–#1 worldwide in personal watercraft.

–Most complete lineup in the industry.

 

–Award-winning performance and quality.

–Rising market share; currently #3 worldwide.

 

–Leading reliability, torque, and horsepower available across our lineup.

 

–Industry-leading 195 hp / 135 lb-ft of torque.
–Best Power-to-Weight ratio.
–Industry-leading suspension travel.
–3-time Dakar Rally class winner (2018-2020).

 

–450 / 570 : Industry-exclusive TTI rear suspension.
–1000R: 91-hp Rotax 1000R is the industry's most powerful engine.
–650 / 850 / 1000R: Industry-leading 1,650 lbs towing capacity (10% more capability than our closest competitor).

 

–Rotax HD10 : Industry-leading 69 lb-ft of torque.
–Industry-leading towing capacity of up to 3,000 lbs on the Defender 6x6.
–Industry-exclusive automatic air conditioning mode on the Defender Limited.