Innovation and change have been in the Absolom family DNA for a long time. One of their most meaningful recent innovations has been research in bulls genetics. Star’s husband, John, who passed away recently, had traveled to North America to study bulls and bring back embryos to widen the gene pool of Rissington’s bulls back home.
Because in every industry, business is always front-loaded: you invest time, money and energy in the present to reap results and benefits years down the line.
Rissington is no exception, with John’s children are now profiting from the blueprint and foundation their father established a generation ago. “The land and the business,” Daniel says, “have to be working in unison.”
An Absolom refuses to take the easy way out, their website states, because their ancestors never did. “We’ve been here for 140 years, and I guess that gives it a deeper connection,” Jeremy says. “To have the chance to be the caretakers of this land is an honor.”