Rising to the top of the UFC takes guts, determination, and an attitude that refuses to quit no matter what the odds. He built the BMF ranch as his personal refuge, a place to train, and live life his way. Getting to know Donald “Cowboy” Cerrone is an experience in itself. He’s intense, involved and deeply into anything he takes on. He’s Off-Road Livin’ even when he’s lassoing cattle or steaming up the sauna. Get to know him, and watch him in the first episode of our latest Visions of Victory series as well.
KICKBOX TO KICK-ASS
Donald Cerrone began his career training with the likes of Georges St. Pierre and Jon Jones. He’s no stranger to extreme challenges. Challenge inspired him to build and run the impressive BMF Ranch. He was destined to be a part of the Can-Am Off-Road family.
Donald Cerrone is more than just a UFC fighter, he’s a devoted family man and father and carries with him the conviction of his values and beliefs. The BMF Ranch echoes and accommodates his love of hunting and ranching, his ability to live off the land and pass on to his son the essential life skills that facing his challenges have taught him.
A PASSION FOR VICTORY
Cowboy Cerrone believes in winning. He understands the importance of working towards a goal, no matter how difficult it might seem. His BMF Ranch was a dream, and he created it from dust and desert and transformed it into a place that inspires like-minded free spirits like himself.
DRIVING ENERGY AND THE NEED TO PERFORM
We’re thrilled to have Donald Cerrone as part of the Can-Am family. He embodies the spirit of Off-Road Livin’ and it is an expression of his need to experience high performance and excitement and to embrace a fierce love of life.
BMF RANCH: ON THE TRAIL OF VICTORY
The BMF Ranch is as much a state of mind as it is a destination. Here, aspiring UFC fighters find the inspiration they need for victory, and the challenges they crave to make them want it. They get to live and work the dream on 40 acres of the most rugged and beautiful scenery around.
ON TRACK FOR CAN-AM OFF-ROAD EXCITEMENT
Donald Cerrone’s BMF Ranch is a haven for fighters. They run it, they use it, and they make it everything it is. But it’s also a place where the land and open horizons scream out for Off-Road action. Limitless landscapes demand limitless exhilaration, and tearing up the BFM track with a Can-Am Off-Road vehicle is something the entire BFM Ranch crew lines up for.
IT’S NOT ALL ABOUT FIGHTING
Donald Cerrone doesn’t shy away from effort. He embraces challenge and pushes through it, obstacle by obstacle. Let’s face it, the BMF Ranch was designed for action, endurance and ultimate experiences. But it’s also a great place to cut loose and relax. With a sauna, well-stocked bar, pool, paintball field and a soft play area, this is a ranch like no other. And after a day of sweating through UFC-grade sparring, chilling out is just what the doctor ordered.
BRINGING IT ALL HOME
Can-Am Off-Road is proud to have Donald “Cowboy” Cerrone as an active member of the Can-Am community. He lives as he pleases, plays hard, works even harder, and faces up to what’s ahead without fear, and without hesitation. UFC fighting aside, his extensive BMF Ranch playground notwithstanding, Donald Cerrone knows what he wants. He doesn’t wait for life to come to him, he races out ahead and grabs all he can get.
Cowboy Cerrone was happy Dustin Jones didn’t arrive empty-handed either. Matt Tandrup, director of design at Can-Am, was a huge help in this legendary one-off Defender MAX 6x6 design, and of course, secrecy was imperative. S3 Powersports added an S3 8” suspension lift for max clearance and performance, a custom aluminum dash with an iPad control center, custom-upholstered seats from PRP, custom-cut 22” BCR wheels with 37” Toyos, a full hand-detailed custom paint job and decked out top to bottom with BAHA Design lights. It doesn’t get any sweeter than this.
Just a few minutes out on the track with the custom-built Can-Am Defender MAX 6x6 we built for him is enough to convince anyone that this cowboy is not about to ride off into the sunset.
On worksites, hunting trips, in agribusiness, and anywhere you need: the Defender gets the job done right. And it’s the pillar of many incredible stories.
We want to hear from you. How has Can-Am changed your life, or motivated you to do more and challenge yourself? Share your journey with the tag #CanAmOffRoadLivin—we might get in touch and share your story.