Hubert Rowland


For the thrill of it

Known as everyone’s favorite redneck, Hubert Rowland lives life at full speed. He’s Travis Pastrana’s longtime mechanic and he races UTVs at the highest level wearing our logo as an official Can-Am ambassador.



Created to excite the record setters.

If the Maverick X3 holds up to Hubert and his friends, it’ll keep you in the action, too.


Adventure is essential.

Hubert will race anything as it sits. Best to upgrade safety gear: Can-Am helmet, 4-point harness upgrades…and gloves.

King of the Hammers Contender

Hubert Rowland racing his Can-Am Maverick X3

New challenges

2020 King of the Hammers was Hubert’s first big race with Can-Am. He worked hard, put it all out there, and came up short. That’s fine by us: it’s the drive to finish at the top that makes Hubert a rider worth watching.

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