Sponsorship of two PBR Teams

Austin Gamblers & Texas Rattlers

Unleash the fun

Join us as we watch the world’s best bull riders make history

Can-Am is the proud sponsor of Austin Gamblers and Texas Rattlers teams.Come and unleash your passion for Bull-riding

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Meet our Can-Am riders

We’re a million different things, but we’re all off-road livin’

Austin Gamblers
Texas Rattlers

Austin Gamblers

Can-Am Ambassador

Austin's first and only professional bull riding team and one of the now 10 Teams in the PBR Camping World Team Series, the Austin Gamblers. The two-time regular season champions include the world's best bull riders coached by PBR legend, co-founder, and world champion Michael Gaffney.

Under the leadership of JJ Gottsch as CEO, the team has welcomed bull riding fans new and old to cheer on the reigning champions in green and black.

The Austin Gamblers are owned by Egon and Abby Durban - both originally from Texas, Egon is Co-CEO of Silver Lake, the global leader in technology investing, and serves on the board of directors of Dell Technologies, whose founder, Michael Dell, is also a minority investor in the Gamblers.

Website

Texas Rattlers

Can-Am Ambassador

The Ariat Texas Rattlers are the inaugural team in the PBR Team Series. Based out of Fort Worth, Texas, the team is led by PBR and rodeo legend Cody Lambert. Although previously known as an individual sport, team bull riding is a spirited 5-on-5 battle. However, the rules remain the same - Ride for 8 seconds and post the highest score with your teammates. The Ariat Texas Rattlers are a gritty group of cowboys who never back down from a fight against some of the toughest beasts known to man.

Website

2025 Defender

Your trusty sidekick for farming, hunting and exploring

Built extra tough to take you way beyond the daily grind, Defender is the most capable Can-Am Side-by-Side for work. On worksites, hunting trips, in agribusiness & anywhere you need it gets the job done right.

Meet the Defender

CHASE OUTLAW - BULL RIDING AS A WAY OF LIFE

Don’t miss the 2025 PBR Unleash the Beast Season

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