Mornings in New York City are never quiet, but this one felt wired with life. There was a buzz in the air as a team of photographers, producers and assistants rushed to put the final touches on the set. A polished Spyder F3 sat patiently on the stage. And walking towards it was one of most influential women in the history of rock and roll.
Joan Jett - musical icon, cultural trailblazer - joined the Can-Am On-Road team to shoot our new ‘Outliers’ brand campaign. Throughout the day, we saw Joan shine in front of the camera as she took a spin on her Spyder F3 like a seasoned pro. Though a new three-wheel rider, Joan is a natural behind the wheels.
The ‘Outliers’ campaign pairs Joan with the dynamic musician SAINt JHN, another titan of his craft, alongside the broader Can-Am On-Road community. It centers on the power of unity, while maintaining their unique and powerful voices. Something that’s important to our mission and to Joan herself.
From learning to ride her Can-Am Spyder to partnering with a brand like ours, this is a year of many firsts for Joan. This campaign challenges stereotypes in order to create a more inclusive space for riders of all walks of life. And if Joan’s career has taught us anything, it’s that she never says no to a challenge. She welcomes it.
It was just recently. I learned how to ride, took lessons. That was the first time I had ridden by myself and I thought it was exhilarating. I loved it!
Yeah! It was something new. It’s always great to learn something new, especially something that you can use in your everyday life.
To me, an outlier means someone or something that stands apart. Someone on the edge, whether it’s from the group or the other.
I know some women might have a problem with confidence - I have my whole life, as well. In life in general, I’ve noticed something when someone wants to try something different (from the crowd). People will say, ‘Oh, are you crazy? You can’t do that,’ instead of encouraging them to give it a shot.
I think that (even) if you don’t succeed, at least you tried. You won’t grow old thinking, ‘Should I have done that?’
My advice to women, girls -and anyone really- is not to let anyone tell you how your life is going to be. If you wanna try the bike, try the bike. Take some lessons, you’ll get confidence and then, you’ll have a blast. And you know that advice is good for any walk of life.
Pushing Ride Like No Other to another level, SAINt JHN and Joan Jett set to unify all our riders by challenging the stereotypes out on the open road. It's time to celebrate all riders who live on the fringe.
Our Rider Education Program is the best way to learn and get licensed with ease. The three-wheel riding course helps new riders get ready for the road in a safe and comfortable environment.